In my opinion, the change room is the most important part because that’s where I ultimately decide if I am going to spend money at the shop or not. Shops whose change rooms made this process easier got more of my money – unless their products were complete crap of course.

What struck me as interesting is that without knowing it, I’d been conducting a usability study on the user experience of shoppers – where in this case the user was the customer at a particular shop. As a result of this impromptu study I put together a list of qualities a good change room should have based on my own experiences hopping around from shop to shop.

The list is as follows:

Have mirrors in each change room.

This is such an easy one. Your want to see how they look, but they might not want everyone else in the store or change room area to see.

Have an change room area separate from the rest of the store.

Lots of people come to clothes stores with a friend, or in groups. When a shopper does decide to come out of the change room to get opinions, they probably only want them from their entourage – not the rest of the store.

Have mirrors in the change room area.

Sometimes what you’re trying on looks great in the change room, but once you see it out in the open or a member of your entourage points out a problem, it’s nice to have a mirror to double check. Additionally, it provides a clear point of congregation for shoppers and their entourage. Placed carefully, change room area mirrors can direct traffic so people aren’t standing around in awkward spots in the area looking at each other.

Have seating in your change room area.

It can be a pain when you’re waiting around for your fellow shopper to come out and show you the items they’re trying on. Especially when they have a bunch to try on. Providing seating for the members of a shopper’s entourage is a courtesy that I thoroughly enjoy when I get dragged out to shop with other people.

Have a place to hang clothes.

When you come into a change room with multiple items, it’s nice to have a hook to hang all the  items so you can look at them one by one. Having multiple hooks helps the shopper keep track of the items they like and don’t like as well.

Have a place to set the clothes down.

I’ve been in far too many change rooms where they do provide a spot to hang clothes, but what’s all you get. A bench provides a nice place to set things  because lets face it, putting clothes on the ground in these rooms feels a bit bad. Also, it can be pain to re-hang everything, especially those items you’re not even going to buy. Don’t want them? Toss ‘em on the bench.

This list is not at all exhaustive,  but the best change rooms – and by extension the best stores – I’ve been in have implemented most or all of these ideas, and are the ones I continue to shop at. Just remember, even the best change room can’t make up for crappy products!